Privacy Policy

Privacy Policy

Last updated: January 1, 2024

Our Commitment to Privacy

At SafePlot, we take your privacy seriously. This privacy policy explains how we handle information when you use our property risk assessment service.

Information We Collect

Property Searches

  • Postcodes and addresses you search for are processed in real-time but not stored
  • Search queries are immediately discarded after providing results
  • No historical record of searches is maintained

Advertising and Cookies

SafePlot is supported by advertising to keep our core services free. We use:

  • Google AdSense to display relevant advertisements
  • Essential cookies for basic website functionality
  • Advertising cookies for personalized ad experiences
  • Analytics cookies to understand service usage

For detailed information about our cookie usage, please see our Cookie Policy.

Anonymous Analytics

We collect anonymous usage statistics to improve our service:

  • Total number of searches performed
  • General geographic areas of searches (region level only)
  • Most commonly used features
  • Website performance metrics
  • Ad performance metrics

This data is aggregated and cannot be used to identify individual users.

Third-Party Services

Google AdSense

We use Google AdSense to display advertisements. Google AdSense may:

  • Use cookies to serve personalized ads
  • Collect technical information (browser type, device type)
  • Use your IP address for geolocation
  • Track ad performance and interactions

For more information about Google’s data practices, please review:

Maps

Our map interface uses OpenStreetMap, which has its own privacy policy. We recommend reviewing their privacy policy at OpenStreetMap Privacy Policy.

Analytics

We use basic analytics to understand service usage. This includes:

  • Anonymous usage patterns
  • Page view statistics
  • Feature usage metrics
  • Ad performance data

Your Choices

Advertising Preferences

You can control your advertising preferences:

  • Visit Google Ad Settings to manage personalized advertising
  • Opt out of personalized advertising through your browser settings
  • Use your browser’s private/incognito mode

You can manage cookies through your browser:

  • Accept or decline non-essential cookies via our cookie banner
  • Delete existing cookies through your browser settings
  • Configure your browser to block specific types of cookies

For detailed information about managing cookies, see our Cookie Policy.

Data Security

We maintain high security standards:

  • All connections are encrypted using HTTPS
  • Real-time searches are processed securely
  • Server infrastructure is regularly updated and monitored
  • Ad delivery systems are secured according to industry standards

Data Sources

We access data from:

  • Environment Agency
  • Historic England
  • Local Authorities
  • Other public records

All data sources are publicly available information, and we do not enhance them with personal data.

Your Rights

Under GDPR and UK data protection law, you have rights regarding your personal data:

  • Right to be informed about data collection
  • Right to access your personal data
  • Right to object to data processing
  • Right to restrict processing
  • Right to data portability

To exercise these rights or opt out of data collection, please contact our Data Protection Officer.

Changes to This Policy

We may update this privacy policy occasionally. We will post any changes on this page and, if the changes are significant, provide a more prominent notice.

Contact Us

If you have questions about our privacy practices, please contact us:

SafePlot operates in compliance with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)
  • Google AdSense Program Policies

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